Asking customers their reasons for visiting your website, becoming a user, or subscribing to your email can be remarkably easy, but invaluable. Ask the Right QuestionsĪ straightforward, effective way to segment your audience for personalization is to simply ask the right questions. Here are six ready-to-implement ways to use personalization that will propel your email marketing.
There are relatively simple, yet sophisticated, ways to use personalization in your emails that go beyond just using a name. When it comes to personalizing your email marketing, you don’t have to struggle.
With 60% of marketers admitting that they struggle to personalize content in real-time, it’s clear that there is a little confusion about how to implement it. Instead, it seems that we don’t know how to personalize. Marketers seem to be aware of the value, as 94% of companies say that personalization is critical to current and future success. It certainly isn’t because of ignorance of the benefits. So, why are we failing to use personalization in our marketing strategies? In fact it has been reported that only 5% of companies personalize extensively. Many businesses have been incredibly slow to take up personalization. We have an abundance of data at our fingertips, but we don’t always make the most of the opportunity it provides. We are living in the era of personalization.
